What Makes A Man Branding
The White Ribbon campaign wanted a new look for their annual What Makes A Man conference.
The mission became so much more than branding alone- it focused on creating spaces where men could talk.
Client | The White Ribbon Campaign
What makes a man? This age-old question had become a topical matter with the emergence of popular news stories about domestic violence making headlines. Along with a team of talented creatives, I set out to re-brand the conference’s identity and web presence. We created an engaging website using WordPress, as well as a full re-brand and social media strategy. The conference’s keynote speaker, Terry Crews, was a staple throughout our promotional materials.
When the opportunity arose to work alongside the Canadian chapter of the White Ribbon Campaign to execute a full branding refresh, website design and social media strategy for the annual What Makes A Man Conference, the stories and perspectives about masculinity tugged at my heartstrings and urged me to take part in the cause. Our mission became so much more than branding alone- it focused on creating spaces where men could talk.